The Importance of Anchor Text in Back-links

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The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When initiating a linking campaign, it is vital that external sites link using the appropriate keywords and terms in the anchor text.

Almost always, linking candidates will use the company name as anchor text. This does not provide any type of description of the target company’s products or services. Sure, it may be great for branding purposes, but it isn’t usually needed. In most cases, companies already rank very high (if not first) for searches that incorporate their brand.

Here is an example using fictional company “Acme Plumbing Supplies”:

Most people will link simply using the terms “Acme”. This is alright, but it does not describe the company’s products or services, nor provide any context. By adding the word “plumbing” or term “plumbing supplies” (i.e. “Acme Plumbing” or “Acme Plumbing Supplies”), you may be able to drive additional traffic that may not have otherwise attained the corporate site.

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13 Comments
  1. Reply

    Hi! Quick question that’s totally off topic. Do you know how to make your site mobile friendly?

    My website looks weird when browsing from my iphone 4. I’m trying to find a theme or plugin that
    might be able to resolve this issue. If you have any suggestions, please share.
    With thanks!

  2. Reply

    “Awesome article post. Fantastic.”

  3. Wonderful work! That is the type of information that should be shared across the net.

    Disgrace on Google for not positioning this post higher! Come on over and seek advice from my web
    site . Thank you =)

    • TO
    • April 4, 2018
    Reply

    Hello! I realize this is sort of off-topic however I needed to ask.
    Does managing a well-established website like yours require a lot of work?
    I’m brand new to blogging however I do write in my journal on a daily basis.
    I’d like to start a blog so I can easily share my own experience and thoughts online.
    Please let me know if you have any kind of ideas or tips for new aspiring blog owners.

    Appreciate it!

    • XR
    • December 7, 2017
    Reply

    Do you mind if I quote a couple of your posts as long as I provide credit and
    sources back to your webpage? My blog site is in the exact
    same area of interest as yours and my visitors would definitely benefit from
    some of the information you provide here. Please let me know
    if this alright with you. Thank you!

      • kudzi
      • January 23, 2018
      Reply

      Hi XR! Sure, tht will be fine, when you do, kindly backlink to our site :).

    • AJ
    • December 7, 2017
    Reply

    Hi! Do you know if they make any plugins to help with SEO?
    I’m trying to get my blog to rank for some targeted keywords but I’m not seeing
    very good results. If you know of any please share.
    Thank you!

      • kudzi
      • January 23, 2018
      Reply

      Hi AJ, you can try the Yoast plugin :).

    • kudzi
    • December 7, 2017
    Reply

    Hey ! Thanks for asking, you can use https://yoast.com/wordpress/plugins/seo/ , it’s the one we use!

    • SR
    • December 7, 2017
    Reply

    Keep on working, great job!

      • kudzi
      • December 7, 2017
      Reply

      Thank you! We would be happy to offer you our services at your earliest need!

    • PY
    • December 6, 2017
    Reply

    I do accept as true with all of the ideas you’ve presented on your post.
    They are very convincing and can definitely work. Nonetheless, the posts are too short for beginners.
    May just you please lengthen them a little from next time?

    Thanks for the post.

      • kudzi
      • December 7, 2017
      Reply

      Thanks so much for the valuable feedback! Will take note on our next post

 

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