THE IMPORTANCE OF HAVING A WEBSITE MAINTENANCE PLAN

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“To improve is to change ; to be perfect is to change often.”- Sir Winston Churchill

This Winston Churchill quote is very significant and bears a message every corporate and business has to consider in their digital operations.

A particularly specific aspect of operation where this quote directly translates to effectiveness and efficiency is Webcare. To remain a potent tool that supports your aims ,targets vision and mission your website needs regular attention.

Here are some of the reasons why constantly mantaining your website is something you need to start doing now.
1.Customer interest – Stale bread is never tasty and neither are stale ideas . One reason for decreased traffic is stale content. Keeping your content relevant and up to date gives the customer reason to visit and revisit your site. This is not only limited to textual content but also images; software, products and services.

2. BASIC SEO – Ever heard the quote …if you snooze you lose? Search engines tend to give more relevance to more active users. Website maintenance aids search engines like google to determine whether or not your site is worth crawling.The older your content is the lower your ranking.

3.IMAGE – Your website is a mirror image of your corporate framework. It acts as a screen that allows your clients to see and understand you and therefore if your website has a lot of errors; outdated content; dead pages and broken links this is sure to reflect negatively on the image of the business.

4. TECHNOLOGY ADVANCES – The internet is a critical component of technology and technology is continually changing with time. Being updated allows you to anticipate future changes and act accordingly. It is also easier to move together with the changes when you move together with the times.

Do not be left behind and catch the trend.Be on the winning team you have nothing to lose and everything to gain. Update ; keep up to stay up.Start maintaining your website now !!

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